SEO + GEO · United Kingdom
Technical SEO plus GEO for an adult video platform
Core Web Vitals all green in eight weeks. First ChatGPT and Perplexity citations landed inside twelve weeks. Traffic still climbing at month six.
Outcomes
Measured against the pre-engagement baseline. Specifics verifiable on a call under NDA.
The challenge
Where the operator started and what actually made it hard.
Two mainstream agencies had turned the account down. The platform had real content depth but a technical base that fought it: slow templates, an age gate that hid everything from crawlers, and no structured data. AI answer engines had never cited it because there was nothing citable.
The brief was sequenced deliberately. Technical first, because nothing else compounds on a broken base. Then GEO, because in the UK adult vertical almost nobody was doing it and being first has a long tail.
- Operator
- UK adult video platform, established, mainstream agency had declined the account
- Starting point
- Failing Core Web Vitals, gated content blocking crawl, zero AI-engine citations
- Brief
- Fix the technical base, then own the AI-search layer before competitors noticed it
What we did
Everything below sat inside the retainer. No upsells mid-engagement.
Core Web Vitals programme: INP, LCP and CLS fixes shipped by our engineers, not a recommendations deck
Age-gate crawlability: marketing and category pages indexable, gated content behind the wall
Schema rollout across video, category and FAQ templates
Passage-level content restructure so answers are quotable by AI engines
llms.txt and llms-full.txt published and kept current
Monthly written report with rankings, citations and next actions
How it went
Baseline recorded first, a written report every month, no surprises at the end.
-
1
Months 1–2
Technical foundation
Template performance, crawl budget and indexation fixed. All three Core Web Vitals green by week eight.
-
2
Months 3–4
GEO layer
Passage rewrites, schema, llms.txt. First ChatGPT and Perplexity citations logged in week twelve.
-
3
Months 5–6
Compound
Content briefs against citation gaps. Organic traffic up 45% on the pre-engagement baseline.
Compliance handled
Built in from the start, not retrofitted.
- Age gate kept HEAA-compliant while restoring crawl access to non-gated pages
- White-hat only: no link buying, no private blog networks
- Structured data validated against Google guidelines for adult content
Work involved
The disciplines and tools on the retainer.
Related service · SEO
GEO / AI search
Get cited by ChatGPT, Perplexity and Google AI Overviews. Uncontested territory in the adult vertical.
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Every engagement anonymised. Every outcome verifiable on request under NDA.
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